Viral Marketing is the propagation of a message through an electronic medium from one person to many. Ideally a viral campaign will reach a critical mass of target audience creating a snowball effect.

Achieving this is a combination of good timing and a novel, well-executed idea.

Some of the best viral campaigns are games. With games, not only do users pass the message onto their friends, they typically spend a significant amount of time experiencing your brand, and may also enter their details into a leaderboard.

Optimisation's can guide you through your viral campaigns.